If your business cards aren't generating the kind of responses you were expecting, they might not be conveying the right message. In order to be successful, business cards need to be geared towards your particular business. They need to speak to the people you hand them out to on a daily basis. If they're not, it might be time to switch things up a bit. Here are four mistakes you might be making with your business cards.
If your font is too small, or you've chosen a light-colored ink, you might have made it too difficult for people to read your business card. When potential clients can't read what you have printed on your card, they're likely to toss your card in the trash. When choosing a font size, be sure it's easy to read. When choosing a color, be sure it's dark enough to be seen against the background color of your cards.
The Wrong Paper
If you're using high-gloss paper for your business cards, you're removing the opportunity to provide notes. While high-gloss paper does look nice, it can't be written on. That can make it difficult for potential clients to take notes, or to have you write down information for them. Give yourself the opportunity to individualize your business cards based on the needs of those you are handing them to by avoiding high-gloss paper.
In the world of digital marketing and advertising, your business cards should provide links to your social media sites. Clients need to know that you're linked to the internet so that they can follow your business. If you don't have links to your social media sites or a valid email address on your business cards, they might not be providing you with the maximum benefits.
An Empty Back
If you aren't using the back of your business cards, you might be wasting space. While all the pertinent business information should be on the front of the card, the back is the perfect place for a slogan or catch-phrase. Whenever you hand out a card, present it slogan-side up. This will immediately provide an opportunity for them to place your face with the phrase.
If your business cards aren't working hard enough for you, it might be time to make some changes. Use the tips provided here to design business cards that will catch attention and bring in new customers. Companies like America North Printers may be able to help meet your needs in this area.